KEY TARGET AUDIENCE
Accidents do not discriminate; they impact everyone involved. Our primary focus is on women as community builders because, all too often, when loved ones are lost on the road, it is mothers, grandmothers, aunts, and young girls who remain to support their families. However, are they adequately equipped to cope with the trauma that accompanies such tragic losses?
We aim to reach out to young people, with a strong emphasis on addressing the post-trauma effects of accidents, which can impact a broad spectrum of individuals. Consequently, we concentrate our efforts in semi-urban to urban areas.
Specifically, we intend to connect with:
- High school students
- Young girls and women
- Youth interested in road safety
- Individuals seeking support to navigate the consequences of road accidents.
